Color
#9701a7
#9701a7rgb(151, 1, 167)hsl(294, 99%, 33%)oklch(0.486 0.229 323.1)Colors that go with #9701a7
Denim, Forest Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #9701a7: 4 real palettes, including Peacock and Slack's brand system, as the supporting colour.
Forest Green #228b22
complementaryForest Green sits directly opposite #9701a7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #9701a7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9701a7: softer than #000 and cool enough to feel like part of the same palette.
Olive Green #808000
split-complementOlive Green is a split-complement of #9701a7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #9701a7 in two real palettes: Gemstone and Lenovo's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #9701a7 in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour.
Medium Violet Red #c71585
analogousMedium Violet Red is #9701a7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Real palettes that use #9701a7
Tints & shades
Harmonies
Contrast
| #9701a7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.3:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.88:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9701a7 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#9701a7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9701a7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9701a7-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md