Color

#c374fb

#c374fb
hex#c374fb
rgbrgb(195, 116, 251)
hslhsl(275, 94%, 72%)
oklchoklch(0.7 0.201 309.2)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3106

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acfb74

#8074fb · #fb74f0

#fbc374 · #74fbc3

Split-complementary

Open in tool →

#f0fb74 · #74fb80

#fb8074 · #acfb74 · #74f0fb

Contrast

#c374fb as textRatioAAAA largeAAAFix
Aaon white
2.91:1failfailfail
  • AA: use #a939f9 as the text (4.53:1)
  • AAA: use #8207da as the text (7.02:1)
  • AA: or shift the background to #303030 (4.53:1)
  • AAA: or shift the background to #030303 (7.08:1)
Aaon black
7.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c374fb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c374fb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c374fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c374fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c374fb-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md