Color

#c374ad

#c374ad
hex#c374ad
rgbrgb(195, 116, 173)
hslhsl(317, 40%, 61%)
oklchoklch(0.663 0.123 338.1)
Closest name: Fading Love (#c973a2)Relative luminance 0.2711

Colors that go with #c374ad

Taupe, Cadet Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74c38a

#b274c3 · #c37485

#adc374 · #74adc3

Split-complementary

Open in tool →

#85c374 · #74c3b2

#c3b274 · #74c38a · #7485c3

Contrast

#c374ad as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #b45098 as the text (4.62:1)
  • AAA: use #883a72 as the text (7.25:1)
  • AA: or shift the background to #262626 (4.63:1)
Aaon black
6.42:1passpassfail
  • AAA: use #c87eb3 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c374ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c374ad reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c374ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c374ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c374ad-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md