Color

#c1978b

#c1978b
hex#c1978b
rgbrgb(193, 151, 139)
hslhsl(13, 30%, 65%)
oklchoklch(0.712 0.054 36.5)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3533

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8bb5c1

#c18b9a · #c1b18b

#8bc197 · #978bc1

Split-complementary

Open in tool →

#8bc1b1 · #8b9ac1

#9ac18b · #8bb5c1 · #b18bc1

Contrast

#c1978b as textRatioAAAA largeAAAFix
Aaon white
2.6:1failfailfail
  • AA: use #a26857 as the text (4.51:1)
  • AAA: use #774c40 as the text (7.26:1)
  • AA: or shift the background to #383838 (4.5:1)
  • AAA: or shift the background to #141414 (7.08:1)
Aaon black
8.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c1978b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c1978b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c1978b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c1978b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c1978b-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md