Color

#bf978d

#bf978d
hex#bf978d
rgbrgb(191, 151, 141)
hslhsl(12, 28%, 65%)
oklchoklch(0.711 0.05 34.4)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3513

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8db5bf

#bf8d9c · #bfb08d

#8dbf97 · #978dbf

Split-complementary

Open in tool →

#8dbfb0 · #8d9cbf

#9cbf8d · #8db5bf · #b08dbf

Contrast

#bf978d as textRatioAAAA largeAAAFix
Aaon white
2.62:1failfailfail
  • AA: use #a0685a as the text (4.54:1)
  • AAA: use #794e44 as the text (7.03:1)
  • AA: or shift the background to #363636 (4.62:1)
  • AAA: or shift the background to #141414 (7.04:1)
Aaon black
8.03:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf978d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf978d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf978d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf978d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf978d-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md