Color

#bf74e7

#bf74e7
hex#bf74e7
rgbrgb(191, 116, 231)
hslhsl(279, 71%, 68%)
oklchoklch(0.685 0.178 312.7)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2934

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ce773

#8573e7 · #e773d6

#e7bf73 · #73e7bf

Split-complementary

Open in tool →

#d6e773 · #73e785

#e78573 · #9ce773 · #73d6e7

Contrast

#bf74e7 as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #a943df as the text (4.61:1)
  • AAA: use #8520bc as the text (7.17:1)
  • AA: or shift the background to #2b2b2b (4.63:1)
Aaon black
6.87:1passpassfail
  • AAA: use #c178e8 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf74e7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf74e7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf74e7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf74e7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf74e7-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md