Color

#bf739e

#bf739e
hex#bf739e
rgbrgb(191, 115, 158)
hslhsl(326, 37%, 60%)
oklchoklch(0.651 0.11 345.6)
Closest name: Fading Love (#c973a2)Relative luminance 0.2581

Colors that go with #bf739e

Cadet Blue, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73bf94

#ba73bf · #bf7378

#9ebf73 · #739ebf

Split-complementary

Open in tool →

#78bf73 · #73bfba

#bfba73 · #73bf94 · #7378bf

Contrast

#bf739e as textRatioAAAA largeAAAFix
Aaon white
3.41:1failpassfail
  • AA: use #b2578b as the text (4.54:1)
  • AAA: use #883f68 as the text (7.1:1)
  • AA: or shift the background to #242424 (4.55:1)
Aaon black
6.16:1passpassfail
  • AAA: use #c581a8 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf739e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf739e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf739e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf739e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf739e-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md