Color

#bf1823

#bf1823
hex#bf1823
rgbrgb(191, 24, 35)
hslhsl(356, 78%, 42%)
oklchoklch(0.515 0.197 25.5)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1185

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18bfb3

#bf1876 · #bf6018

#23bf18 · #1823bf

Split-complementary

Open in tool →

#18bf60 · #1876bf

#76bf18 · #18bfb3 · #6018bf

Contrast

#bf1823 as textRatioAAAA largeAAAFix
Aaon white
6.23:1passpassfail
  • AAA: use #ac151f as the text (7.29:1)
Aaon black
3.37:1failpassfail
  • AA: use #e4212e as the text (4.56:1)
  • AAA: use #ed6e76 as the text (7.09:1)
  • AA: or shift the background to #dbdbdb (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf1823 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bf1823 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf1823
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf1823 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf1823-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md