Color

#bf0396

#bf0396
hex#bf0396
rgbrgb(191, 3, 150)
hslhsl(313, 97%, 38%)
oklchoklch(0.542 0.233 341.1)
Closest name: Jealous Jellyfish (#bb0099)Relative luminance 0.1334

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03bf2c

#8a03bf · #bf0338

#96bf03 · #0396bf

Split-complementary

Open in tool →

#38bf03 · #03bf8a

#bf8a03 · #03bf2c · #0338bf

Contrast

#bf0396 as textRatioAAAA largeAAAFix
Aaon white
5.72:1passpassfail
  • AAA: use #a60382 as the text (7.1:1)
Aaon black
3.67:1failpassfail
  • AA: use #d803aa as the text (4.51:1)
  • AAA: use #fc4ad6 as the text (7.09:1)
  • AA: or shift the background to #e6e6e6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf0396 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf0396 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf0396
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf0396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf0396-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md