Color

#0396bf

#0396bf
hex#0396bf
rgbrgb(3, 150, 191)
hslhsl(193, 97%, 38%)
oklchoklch(0.627 0.119 226)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2559

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf2c03

#03bf8a · #0338bf

#bf0396 · #96bf03

Split-complementary

Open in tool →

#bf0338 · #bf8a03

#8a03bf · #bf2c03 · #38bf03

Contrast

#0396bf as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #027ea1 as the text (4.67:1)
  • AAA: use #025f79 as the text (7.2:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.12:1passpassfail
  • AAA: use #03a2ce as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0396bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0396bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0396bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0396bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0396bf-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md