Color

#be97ad

#be97ad
hex#be97ad
rgbrgb(190, 151, 173)
hslhsl(326, 23%, 67%)
oklchoklch(0.719 0.055 343.7)
Closest name: Classy Mauve (#bb99aa)Relative luminance 0.361

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97bea8

#bc97be · #be979a

#adbe97 · #97adbe

Split-complementary

Open in tool →

#9abe97 · #97bebc

#bebc97 · #97bea8 · #979abe

Contrast

#be97ad as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #9d6283 as the text (4.66:1)
  • AAA: use #774b64 as the text (7.06:1)
  • AA: or shift the background to #383838 (4.59:1)
  • AAA: or shift the background to #171717 (7.02:1)
Aaon black
8.22:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be97ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be97ad reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be97ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be97ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be97ad-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md