Color

#be95d5

#be95d5
hex#be95d5
rgbrgb(190, 149, 213)
hslhsl(278, 43%, 71%)
oklchoklch(0.73 0.101 313.1)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3725

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#add595

#9e95d5 · #d595cc

#d5be95 · #95d5be

Split-complementary

Open in tool →

#ccd595 · #95d59e

#d59e95 · #add595 · #95ccd5

Contrast

#be95d5 as textRatioAAAA largeAAAFix
Aaon white
2.49:1failfailfail
  • AA: use #995bbe as the text (4.57:1)
  • AAA: use #773d99 as the text (7.21:1)
  • AA: or shift the background to #3b3b3b (4.51:1)
  • AAA: or shift the background to #1a1a1a (7:1)
Aaon black
8.45:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be95d5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be95d5 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be95d5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be95d5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be95d5-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md