Color

#be37a5

#be37a5
hex#be37a5
rgbrgb(190, 55, 165)
hslhsl(311, 55%, 48%)
oklchoklch(0.575 0.206 336.4)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.164

Colors that go with #be37a5

Sea Green, Denim and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37be50

#9337be · #be3762

#a5be37 · #37a5be

Split-complementary

Open in tool →

#62be37 · #37be93

#be9337 · #37be50 · #3762be

Contrast

#be37a5 as textRatioAAAA largeAAAFix
Aaon white
4.91:1passpassfail
  • AAA: use #962c83 as the text (7.04:1)
Aaon black
4.28:1failpassfail
  • AA: use #c639ac as the text (4.58:1)
  • AAA: use #d671c3 as the text (7.01:1)
  • AA: or shift the background to #f5f5f5 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be37a5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be37a5 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be37a5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be37a5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be37a5-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md