Color

#be0404

#be0404
hex#be0404
rgbrgb(190, 4, 4)
hslhsl(0, 96%, 38%)
oklchoklch(0.505 0.205 29)
Closest name: Bloody Mary (#ba0105)Relative luminance 0.1104

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04bebe

#be0461 · #be6104

#04be04 · #0404be

Split-complementary

Open in tool →

#04be61 · #0461be

#61be04 · #04bebe · #6104be

Contrast

#be0404 as textRatioAAAA largeAAAFix
Aaon white
6.55:1passpassfail
  • AAA: use #b40404 as the text (7.1:1)
Aaon black
3.21:1failpassfail
  • AA: use #eb0505 as the text (4.56:1)
  • AAA: use #fc6464 as the text (7.15:1)
  • AA: or shift the background to #d6d6d6 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be0404 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#be0404 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be0404
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be0404 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be0404-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md