Color

#bd998f

#bd998f
hex#bd998f
rgbrgb(189, 153, 143)
hslhsl(13, 26%, 65%)
oklchoklch(0.713 0.046 36)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3558

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fb3bd

#bd8f9c · #bdb08f

#8fbd99 · #998fbd

Split-complementary

Open in tool →

#8fbdb0 · #8f9cbd

#9cbd8f · #8fb3bd · #b08fbd

Contrast

#bd998f as textRatioAAAA largeAAAFix
Aaon white
2.59:1failfailfail
  • AA: use #9a685b as the text (4.66:1)
  • AAA: use #744e44 as the text (7.2:1)
  • AA: or shift the background to #383838 (4.53:1)
  • AAA: or shift the background to #141414 (7.12:1)
Aaon black
8.12:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd998f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd998f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd998f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd998f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd998f-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md