Color

#bd98a4

#bd98a4
hex#bd98a4
rgbrgb(189, 152, 164)
hslhsl(341, 22%, 67%)
oklchoklch(0.717 0.047 357)
Closest name: Classy Mauve (#bb99aa)Relative luminance 0.3596

Colors that go with #bd98a4

Charcoal, Dark Sea Green and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #bd98a4

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98bdb2

#bd98b7 · #bd9f98

#a4bd98 · #98a4bd

Split-complementary

Open in tool →

#98bd9f · #98b7bd

#b7bd98 · #98bdb2 · #9f98bd

Contrast

#bd98a4 as textRatioAAAA largeAAAFix
Aaon white
2.56:1failfailfail
  • AA: use #9e6778 as the text (4.5:1)
  • AAA: use #764c59 as the text (7.12:1)
  • AA: or shift the background to #383838 (4.57:1)
  • AAA: or shift the background to #141414 (7.19:1)
Aaon black
8.19:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd98a4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd98a4 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd98a4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd98a4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd98a4-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md