Color

#98a4bd

#98a4bd
hex#98a4bd
rgbrgb(152, 164, 189)
hslhsl(221, 22%, 67%)
oklchoklch(0.718 0.039 265)
Closest name: Dusky Mood (#979ba8)Relative luminance 0.369

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdb298

#98b7bd · #9f98bd

#bd98a4 · #a4bd98

Split-complementary

Open in tool →

#bd9f98 · #b7bd98

#bd98b7 · #bdb298 · #98bd9f

Contrast

#98a4bd as textRatioAAAA largeAAAFix
Aaon white
2.51:1failfailfail
  • AA: use #63759c as the text (4.61:1)
  • AAA: use #4c5976 as the text (7.01:1)
  • AA: or shift the background to #383838 (4.68:1)
  • AAA: or shift the background to #171717 (7.15:1)
Aaon black
8.38:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98a4bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #98a4bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98a4bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98a4bd-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md