Color

#bd95d0

#bd95d0
hex#bd95d0
rgbrgb(189, 149, 208)
hslhsl(281, 39%, 70%)
oklchoklch(0.727 0.094 314.7)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3687

Colors that go with #bd95d0

Charcoal, Denim and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8d095

#a095d0 · #d095c5

#d0bd95 · #95d0bd

Split-complementary

Open in tool →

#c5d095 · #95d0a0

#d0a095 · #a8d095 · #95c5d0

Contrast

#bd95d0 as textRatioAAAA largeAAAFix
Aaon white
2.51:1failfailfail
  • AA: use #9a5cb7 as the text (4.58:1)
  • AAA: use #784091 as the text (7.14:1)
  • AA: or shift the background to #383838 (4.68:1)
  • AAA: or shift the background to #171717 (7.15:1)
Aaon black
8.37:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd95d0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd95d0 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd95d0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd95d0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd95d0-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md