Color

#bd74dc

#bd74dc
hex#bd74dc
rgbrgb(189, 116, 220)
hslhsl(282, 60%, 66%)
oklchoklch(0.677 0.165 315.1)
Closest name: Lavender (#b56edc)Relative luminance 0.2848

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#93dc74

#8974dc · #dc74c8

#dcbd74 · #74dcbd

Split-complementary

Open in tool →

#c8dc74 · #74dc89

#dc8974 · #93dc74 · #74c8dc

Contrast

#bd74dc as textRatioAAAA largeAAAFix
Aaon white
3.14:1failpassfail
  • AA: use #aa4bd2 as the text (4.52:1)
  • AAA: use #852bab as the text (7.16:1)
  • AA: or shift the background to #2b2b2b (4.51:1)
Aaon black
6.7:1passpassfail
  • AAA: use #c17cde as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd74dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd74dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd74dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd74dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd74dc-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md