Color

#bd73dd

#bd73dd
hex#bd73dd
rgbrgb(189, 115, 221)
hslhsl(282, 61%, 66%)
oklchoklch(0.676 0.168 314.9)
Closest name: Lavender (#b56edc)Relative luminance 0.283

Colors that go with #bd73dd

Medium Sea Green, Light Sea Green and Dark Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#93dd73

#8973dd · #dd73c8

#ddbd73 · #73ddbd

Split-complementary

Open in tool →

#c8dd73 · #73dd89

#dd8973 · #93dd73 · #73c8dd

Contrast

#bd73dd as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #aa4ad3 as the text (4.54:1)
  • AAA: use #852aac as the text (7.18:1)
  • AA: or shift the background to #292929 (4.61:1)
Aaon black
6.66:1passpassfail
  • AAA: use #c17cdf as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd73dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd73dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd73dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd73dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd73dd-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md