# #bd73dd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd73dd`
- RGB: rgb(189, 115, 221)
- HSL: hsl(282, 61%, 66%)
- OKLCH: oklch(0.676 0.168 314.9)
- Relative luminance: 0.283
- Nearest named color: Lavender (#b56edc, Δ 1.886) — https://brandsweets.com/colors/lavender-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd73dd

## Tints & shades

- Tints (toward white): #c380e0, #c98ce3, #d19ce7, #d7a9ea, #dcb5ed, #e2c1f0, #e8cef3, #f0def7, #f5eafa, #fbf7fd
- Shades (toward black): #b25bd7, #a642d1, #952fc1, #8229a8, #6f2390, #5c1d77, #49175e, #331042, #200a29, #0d0410

## Harmonies

- Complementary: #93dd73
- Analogous: #8973dd, #dd73c8
- Triadic: #ddbd73, #73ddbd
- Split-complementary: #c8dd73, #73dd89
- Tetradic: #dd8973, #93dd73, #73c8dd

## Colors that go with #bd73dd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #bd73dd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #bd73dd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #bd73dd in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd73dd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd73dd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #bd73dd, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #bd73dd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #bd73dd in two real palettes: Obsidian's brand system and Supabase's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #aa4ad3 (4.54:1); AA: background → #292929 (4.61:1); AAA: text → #852aac (7.18:1)
- On black (#000000): 6.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c17cdf (7.22:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd73dd-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd73dd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.