Color

#bd43df

#bd43df
hex#bd43df
rgbrgb(189, 67, 223)
hslhsl(287, 71%, 57%)
oklchoklch(0.617 0.238 317.9)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.2016

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#65df43

#7043df · #df43b3

#dfbd43 · #43dfbd

Split-complementary

Open in tool →

#b3df43 · #43df70

#df7043 · #65df43 · #43b3df

Contrast

#bd43df as textRatioAAAA largeAAAFix
Aaon white
4.17:1failpassfail
  • AA: use #b936dd as the text (4.53:1)
  • AAA: use #8f1eae as the text (7.08:1)
  • AA: or shift the background to #0f0f0f (4.59:1)
Aaon black
5.03:1passpassfail
  • AAA: use #cd6fe7 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd43df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd43df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd43df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd43df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd43df-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md