Color

#bd38ff

#bd38ff
hex#bd38ff
rgbrgb(189, 56, 255)
hslhsl(280, 100%, 61%)
oklchoklch(0.629 0.276 311.1)
Closest name: Magento (#bf3cff)Relative luminance 0.2087

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7aff38

#5938ff · #ff38de

#ffbd38 · #38ffbd

Split-complementary

Open in tool →

#deff38 · #38ff59

#ff5938 · #7aff38 · #38deff

Contrast

#bd38ff as textRatioAAAA largeAAAFix
Aaon white
4.06:1failpassfail
  • AA: use #b41fff as the text (4.58:1)
  • AAA: use #8800cc as the text (7.19:1)
  • AA: or shift the background to #141414 (4.54:1)
Aaon black
5.17:1passpassfail
  • AAA: use #ce6bff as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd38ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd38ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd38ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd38ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd38ff-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md