# #bd38ff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd38ff`
- RGB: rgb(189, 56, 255)
- HSL: hsl(280, 100%, 61%)
- OKLCH: oklch(0.629 0.276 311.1)
- Relative luminance: 0.2087
- Nearest named color: Magento (#bf3cff, Δ 0.664) — https://brandsweets.com/colors/magento
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd38ff

## Tints & shades

- Tints (toward white): #c44dff, #c95cff, #cf70ff, #d685ff, #dd99ff, #e2a8ff, #e9bdff, #f0d1ff, #f5e0ff, #fcf5ff
- Shades (toward black): #b31aff, #aa00ff, #9600e0, #8100c2, #7000a8, #5c008a, #47006b, #33004d, #220033, #0e0014

## Harmonies

- Complementary: #7aff38
- Analogous: #5938ff, #ff38de
- Triadic: #ffbd38, #38ffbd
- Split-complementary: #deff38, #38ff59
- Tetradic: #ff5938, #7aff38, #38deff

## Colors that go with #bd38ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #bd38ff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd38ff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd38ff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #bd38ff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #bd38ff's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #bd38ff in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #bd38ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #bd38ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b41fff (4.58:1); AA: background → #141414 (4.54:1); AAA: text → #8800cc (7.19:1)
- On black (#000000): 5.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ce6bff (7.17:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd38ff-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd38ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.