Color

#bd000d

#bd000d
hex#bd000d
rgbrgb(189, 0, 13)
hslhsl(356, 100%, 37%)
oklchoklch(0.502 0.205 27.8)
Closest name: Bloody Mary (#ba0105)Relative luminance 0.1085

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bdb0

#bd006b · #bd5200

#0dbd00 · #000dbd

Split-complementary

Open in tool →

#00bd52 · #006bbd

#6bbd00 · #00bdb0 · #5200bd

Contrast

#bd000d as textRatioAAAA largeAAAFix
Aaon white
6.63:1passpassfail
  • AAA: use #b3000c as the text (7.19:1)
Aaon black
3.17:1failpassfail
  • AA: use #eb0010 as the text (4.54:1)
  • AAA: use #ff616b as the text (7.17:1)
  • AA: or shift the background to #d6d6d6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd000d as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bd000d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd000d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd000d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd000d-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md