Color

#bb977c

#bb977c
hex#bb977c
rgbrgb(187, 151, 124)
hslhsl(26, 32%, 61%)
oklchoklch(0.703 0.057 58.5)
Closest name: Beauty and the Beach (#c99680)Relative luminance 0.3415

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ca0bb

#bb7c80 · #bbb77c

#7cbb97 · #977cbb

Split-complementary

Open in tool →

#7cbbb7 · #7c80bb

#80bb7c · #7ca0bb · #b77cbb

Contrast

#bb977c as textRatioAAAA largeAAAFix
Aaon white
2.68:1failfailfail
  • AA: use #976e4e as the text (4.51:1)
  • AAA: use #6f5139 as the text (7.21:1)
  • AA: or shift the background to #363636 (4.51:1)
  • AAA: or shift the background to #0f0f0f (7.15:1)
Aaon black
7.83:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb977c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb977c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb977c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb977c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb977c-c4b29c-62cbc5-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md