Color

#bb77af

#bb77af
hex#bb77af
rgbrgb(187, 119, 175)
hslhsl(311, 33%, 60%)
oklchoklch(0.659 0.112 333.4)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2685

Colors that go with #bb77af

Taupe, Cadet Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77bb84

#a577bb · #bb778d

#aebb77 · #77aebb

Split-complementary

Open in tool →

#8dbb77 · #77bba5

#bba577 · #77bb84 · #778dbb

Contrast

#bb77af as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #ab599c as the text (4.53:1)
  • AAA: use #814175 as the text (7.13:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.37:1passpassfail
  • AAA: use #c082b4 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb77af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb77af reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb77af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb77af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb77af-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md