Color

#bb77ae

#bb77ae
hex#bb77ae
rgbrgb(187, 119, 174)
hslhsl(311, 33%, 60%)
oklchoklch(0.659 0.111 334)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2681

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77bb84

#a577bb · #bb778d

#aebb77 · #77aebb

Split-complementary

Open in tool →

#8dbb77 · #77bba5

#bba577 · #77bb84 · #778dbb

Contrast

#bb77ae as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #ab599c as the text (4.53:1)
  • AAA: use #814175 as the text (7.13:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.36:1passpassfail
  • AAA: use #c082b4 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb77ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb77ae reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb77ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb77ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb77ae-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md