Color

#bb77ab

#bb77ab
hex#bb77ab
rgbrgb(187, 119, 171)
hslhsl(314, 33%, 60%)
oklchoklch(0.658 0.109 335.8)
Closest name: Fading Love (#c973a2)Relative luminance 0.267

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77bb87

#a977bb · #bb7789

#abbb77 · #77abbb

Split-complementary

Open in tool →

#89bb77 · #77bba9

#bba977 · #77bb87 · #7789bb

Contrast

#bb77ab as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #ab5998 as the text (4.55:1)
  • AAA: use #814172 as the text (7.16:1)
  • AA: or shift the background to #262626 (4.57:1)
Aaon black
6.34:1passpassfail
  • AAA: use #c082b1 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb77ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb77ab reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb77ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb77ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb77ab-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md