Color

#bb72b4

#bb72b4
hex#bb72b4
rgbrgb(187, 114, 180)
hslhsl(306, 35%, 59%)
oklchoklch(0.653 0.126 330.4)
Closest name: Lavendless (#b86fc2)Relative luminance 0.2589

Colors that go with #bb72b4

Medium Sea Green, Taupe and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72bb79

#9e72bb · #bb728f

#b4bb72 · #72b4bb

Split-complementary

Open in tool →

#8fbb72 · #72bb9e

#bb9e72 · #72bb79 · #728fbb

Contrast

#bb72b4 as textRatioAAAA largeAAAFix
Aaon white
3.4:1failpassfail
  • AA: use #ac53a3 as the text (4.65:1)
  • AAA: use #833f7c as the text (7.08:1)
  • AA: or shift the background to #242424 (4.57:1)
Aaon black
6.18:1passpassfail
  • AAA: use #c280bb as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb72b4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb72b4 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb72b4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb72b4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb72b4-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md