Color

#ba73ed

#ba73ed
hex#ba73ed
rgbrgb(186, 115, 237)
hslhsl(275, 77%, 69%)
oklchoklch(0.681 0.184 309.2)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2881

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6ed73

#7d73ed · #ed73e3

#edba73 · #73edba

Split-complementary

Open in tool →

#e3ed73 · #73ed7d

#ed7d73 · #a6ed73 · #73e3ed

Contrast

#ba73ed as textRatioAAAA largeAAAFix
Aaon white
3.11:1failpassfail
  • AA: use #a446e7 as the text (4.56:1)
  • AAA: use #811acb as the text (7.13:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.76:1passpassfail
  • AAA: use #bc78ed as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba73ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba73ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba73ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba73ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba73ed-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md