Color

#ba72fd

#ba72fd
hex#ba72fd
rgbrgb(186, 114, 253)
hslhsl(271, 97%, 72%)
oklchoklch(0.689 0.204 305.6)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2957

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5fd72

#7572fd · #fd72fb

#fdba72 · #72fdba

Split-complementary

Open in tool →

#fbfd72 · #72fd75

#fd7572 · #b5fd72 · #72fbfd

Contrast

#ba72fd as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #a140fc as the text (4.51:1)
  • AAA: use #7904e7 as the text (7.04:1)
  • AA: or shift the background to #2b2b2b (4.66:1)
Aaon black
6.91:1passpassfail
  • AAA: use #bc77fd as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba72fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba72fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba72fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba72fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba72fd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md