Color

#b977df

#b977df
hex#b977df
rgbrgb(185, 119, 223)
hslhsl(278, 62%, 67%)
oklchoklch(0.679 0.162 312)
Closest name: Lavender (#b56edc)Relative luminance 0.2884

Colors that go with #b977df

Medium Sea Green, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ddf77

#8577df · #df77d1

#dfb977 · #77dfb9

Split-complementary

Open in tool →

#d1df77 · #77df85

#df8577 · #9ddf77 · #77d1df

Contrast

#b977df as textRatioAAAA largeAAAFix
Aaon white
3.1:1failpassfail
  • AA: use #a34dd5 as the text (4.59:1)
  • AAA: use #832bb6 as the text (7.03:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.77:1passpassfail
  • AAA: use #bb7be0 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b977df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b977df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b977df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b977df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b977df-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md