Color

#b97004

#b97004
hex#b97004
rgbrgb(185, 112, 4)
hslhsl(36, 96%, 37%)
oklchoklch(0.611 0.135 65.9)
Closest name: Caramel (#af6f09)Relative luminance 0.2191

Colors that go with #b97004

Charcoal, Steel Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b97004

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#044cb9

#b91604 · #a7b904

#04b970 · #7004b9

Split-complementary

Open in tool →

#04a7b9 · #1604b9

#04b916 · #044cb9 · #b904a7

Contrast

#b97004 as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #aa6703 as the text (4.52:1)
  • AAA: use #7d4c03 as the text (7.22:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.38:1passpassfail
  • AAA: use #d78304 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b97004 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#b97004 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b97004
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b97004 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b97004-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md