Color

#b91c04

#b91c04
hex#b91c04
rgbrgb(185, 28, 4)
hslhsl(8, 96%, 37%)
oklchoklch(0.504 0.192 31.2)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1115

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04a1b9

#b90446 · #b97704

#04b91c · #1c04b9

Split-complementary

Open in tool →

#04b977 · #0446b9

#46b904 · #04a1b9 · #7704b9

Contrast

#b91c04 as textRatioAAAA largeAAAFix
Aaon white
6.5:1passpassfail
  • AAA: use #af1a04 as the text (7.07:1)
Aaon black
3.23:1failpassfail
  • AA: use #e62305 as the text (4.61:1)
  • AAA: use #fb6750 as the text (7.16:1)
  • AA: or shift the background to #d9d9d9 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b91c04 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b91c04 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b91c04
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b91c04 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b91c04-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md