Color

#b77cda

#b77cda
hex#b77cda
rgbrgb(183, 124, 218)
hslhsl(278, 56%, 67%)
oklchoklch(0.682 0.147 311.9)
Closest name: Lavender (#b56edc)Relative luminance 0.2954

Colors that go with #b77cda

Medium Sea Green, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9eda7c

#887cda · #da7ccd

#dab77c · #7cdab7

Split-complementary

Open in tool →

#cdda7c · #7cda88

#da887c · #9eda7c · #7ccdda

Contrast

#b77cda as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #a050ce as the text (4.63:1)
  • AAA: use #8131af as the text (7.02:1)
  • AA: or shift the background to #2b2b2b (4.66:1)
Aaon black
6.91:1passpassfail
  • AAA: use #ba80db as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b77cda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b77cda reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b77cda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b77cda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b77cda-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md