Color

#b74def

#b74def
hex#b74def
rgbrgb(183, 77, 239)
hslhsl(279, 84%, 62%)
oklchoklch(0.63 0.238 311.5)
Closest name: Magento (#bf3cff)Relative luminance 0.2161

Colors that go with #b74def

Olive Drab, Charcoal and Dark Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#86ef4d

#654def · #ef4dd7

#efb74d · #4defb7

Split-complementary

Open in tool →

#d7ef4d · #4def65

#ef654d · #86ef4d · #4dd7ef

Contrast

#b74def as textRatioAAAA largeAAAFix
Aaon white
3.95:1failpassfail
  • AA: use #af3aee as the text (4.5:1)
  • AAA: use #8611c5 as the text (7.24:1)
  • AA: or shift the background to #171717 (4.54:1)
Aaon black
5.32:1passpassfail
  • AAA: use #c672f3 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b74def as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b74def reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b74def
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b74def and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b74def-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md