Color

#b72a75

#b72a75
hex#b72a75
rgbrgb(183, 42, 117)
hslhsl(328, 63%, 44%)
oklchoklch(0.532 0.188 353.3)
Closest name: Botticelli (#b70272)Relative luminance 0.1301

Colors that go with #b72a75

Crimson, Teal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ab76b

#b22ab7 · #b72a2e

#75b72a · #2a75b7

Split-complementary

Open in tool →

#2eb72a · #2ab7b2

#b7b22a · #2ab76b · #2a2eb7

Contrast

#b72a75 as textRatioAAAA largeAAAFix
Aaon white
5.83:1passpassfail
  • AAA: use #9e2465 as the text (7.26:1)
Aaon black
3.6:1failpassfail
  • AA: use #d13387 as the text (4.53:1)
  • AAA: use #df72ac as the text (7.14:1)
  • AA: or shift the background to #e3e3e3 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b72a75 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b72a75 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b72a75
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b72a75 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b72a75-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md