Color

#b5978c

#b5978c
hex#b5978c
rgbrgb(181, 151, 140)
hslhsl(16, 22%, 63%)
oklchoklch(0.701 0.039 41.2)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3385

Colors that go with #b5978c

Charcoal, Cadet Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b5978c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8caab5

#b58c96 · #b5ac8c

#8cb597 · #978cb5

Split-complementary

Open in tool →

#8cb5ac · #8c96b5

#96b58c · #8caab5 · #ac8cb5

Contrast

#b5978c as textRatioAAAA largeAAAFix
Aaon white
2.7:1failfailfail
  • AA: use #926c5d as the text (4.64:1)
  • AAA: use #705248 as the text (7.02:1)
  • AA: or shift the background to #333333 (4.67:1)
  • AAA: or shift the background to #0f0f0f (7.09:1)
Aaon black
7.77:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b5978c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b5978c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b5978c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b5978c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b5978c-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md