Color

#b4979a

#b4979a
hex#b4979a
rgbrgb(180, 151, 154)
hslhsl(354, 16%, 65%)
oklchoklch(0.703 0.035 11)
Closest name: rosybrown (#bc8f8f)Relative luminance 0.3417

Colors that go with #b4979a

Charcoal, Cadet Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b4979a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97b4b1

#b497a9 · #b4a397

#9ab497 · #979ab4

Split-complementary

Open in tool →

#97b4a3 · #97a9b4

#a9b497 · #97b4b1 · #a397b4

Contrast

#b4979a as textRatioAAAA largeAAAFix
Aaon white
2.68:1failfailfail
  • AA: use #946b6f as the text (4.57:1)
  • AAA: use #705154 as the text (7.01:1)
  • AA: or shift the background to #363636 (4.51:1)
  • AAA: or shift the background to #0f0f0f (7.15:1)
Aaon black
7.83:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b4979a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b4979a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b4979a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b4979a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b4979a-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md