Color
#b490d0
#b490d0rgb(180, 144, 208)hsl(274, 41%, 69%)oklch(0.709 0.099 309.7)Colors that go with #b490d0
Amber, Charcoal and Emerald Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #b490d0 in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #b490d0: softer than #000 and cool enough to feel like part of the same palette.
Emerald Green #50c878
shippedEmerald Green is paired with #b490d0 in 4 real palettes, including Obsidian's brand system and Supabase's brand system, as the accent.
Midnight Blue #191970
shipped5 real palettes, including First Snow and Open House put Midnight Blue beside #b490d0, as the text colour against it.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #b490d0: 4 real palettes, including First Snow and Crypto.com's brand system, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #b490d0 in 4 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #b490d0 in 9 real palettes, including Obsidian's brand system and Dusk, as the text colour against it.
Dark Sea Green #8fbc8f
complementaryDark Sea Green sits directly opposite #b490d0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Tints & shades
Harmonies
Contrast
| #b490d0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.68:1 | fail | fail | fail | |
Aaon black | 7.84:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b490d0 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#b490d0 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #b490d0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/b490d0-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md