Color

#b40870

#b40870
hex#b40870
rgbrgb(180, 8, 112)
hslhsl(324, 91%, 37%)
oklchoklch(0.507 0.206 352.7)
Closest name: Botticelli (#b70272)Relative luminance 0.1105

Colors that go with #b40870

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08b44d

#a308b4 · #b4081a

#70b408 · #0870b4

Split-complementary

Open in tool →

#1ab408 · #08b4a3

#b4a308 · #08b44d · #081ab4

Contrast

#b40870 as textRatioAAAA largeAAAFix
Aaon white
6.54:1passpassfail
  • AAA: use #aa0869 as the text (7.12:1)
Aaon black
3.21:1failpassfail
  • AA: use #e00b8b as the text (4.59:1)
  • AAA: use #f759b8 as the text (7.08:1)
  • AA: or shift the background to #d6d6d6 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40870 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b40870 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40870
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40870 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40870-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md