Color

#b40465

#b40465
hex#b40465
rgbrgb(180, 4, 101)
hslhsl(327, 96%, 36%)
oklchoklch(0.502 0.203 357.2)
Closest name: Aztec Warrior (#bb0066)Relative luminance 0.1073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04b453

#ab04b4 · #b4040c

#65b404 · #0465b4

Split-complementary

Open in tool →

#0cb404 · #04b4ab

#b4ab04 · #04b453 · #040cb4

Contrast

#b40465 as textRatioAAAA largeAAAFix
Aaon white
6.68:1passpassfail
  • AAA: use #aa035f as the text (7.27:1)
Aaon black
3.15:1failpassfail
  • AA: use #e1057e as the text (4.52:1)
  • AAA: use #fc55b1 as the text (7.07:1)
  • AA: or shift the background to #d4d4d4 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40465 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b40465 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40465
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40465 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40465-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md