Brand color

American Express Accent

#006fcf
hex#006fcf
rgbrgb(0, 111, 207)
hslhsl(208, 100%, 41%)
oklchoklch(0.544 0.17 253.5)
From American Express brand colorsRelative luminance 0.1587

American Express Accent on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 6 public brands that use it and the palettes it appears in.

Colors that go with American Express Accent

Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use American Express Accent

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d16200

#00d1ca · #0007d1

#d10070 · #70d100

Split-complementary

Open in tool →

#d10007 · #d1ca00

#ca00d1 · #d16200 · #07d100

Contrast

American Express Accent as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #0057a3 as the text (7.26:1)
Aaon black
4.17:1failpassfail
  • AA: use #0075db as the text (4.57:1)
  • AAA: use #2499ff as the text (7.08:1)
  • AA: or shift the background to #f5f5f5 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with American Express Accent as the background.

Brands using this color

Fonts for this mood

American Express Accent reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around American Express Accent
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #006fcf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/006fcf-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md