Brand color

Allbirds Primary

#241c24

hex#241c24

rgbrgb(36, 28, 36)

hslhsl(300, 13%, 13%)

oklchoklch(0.239 0.019 326.2)

From Allbirds brand colorsRelative luminance 0.0133

Warm Muted Dark Editorial Elegant Luxury Bold

Open in palette tool Check contrast

Allbirds Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 6 public brands that use it and the palettes it appears in.

Tints & shades

Tints — toward white

3f313f 564356 705770 876887 9d809d af97af c3b1c3 d5c8d5 e9e2e9 fbf9fb

Shades — toward black

231b23 201820 1d161d 1a141a 1a141a 171217 141014 110d11 0e0b0e 0c090c

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

241c24 1d251d

#1d251d

Analogous

Open in tool →

241c24 211d25 251d21

#211d25 · #251d21

Triadic

Open in tool →

241c24 25251d 1d2525

#25251d · #1d2525

Split-complementary

Open in tool →

241c24 21251d 1d2521

#21251d · #1d2521

Tetradic

Open in tool →

241c24 25211d 1d251d 1d2125

#25211d · #1d251d · #1d2125

Contrast

Allbirds Primary as text	Ratio	AA	AA large	AAA	Fix
Aaon white	16.58:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	1.27:1	fail	fail	fail	AA: use #8a6a8a as the text (4.51:1) AAA: use #a88fa8 as the text (7.16:1) AA: or shift the background to #878787 (4.62:1) AAA: or shift the background to #ababab (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Allbirds Primary as the background.

Brands using this color

Palettes built around it

ff6b35 ffd166 06d6a0 ffffff 1f1f1f

Fresh Juice

Open in tool →

Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.

Playful Vivid LightFood

Fonts for this mood

Allbirds Primary reads as warm, muted, dark. The font library is tagged with the same vocabulary:

Warm fonts →Editorial fonts →Elegant fonts →Luxury fonts →Bold fonts →

mcpConnect your agent — build around Allbirds Primary

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #241c24 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/241c24-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md