Color

#ae73ed

#ae73ed
hex#ae73ed
rgbrgb(174, 115, 237)
hslhsl(269, 77%, 69%)
oklchoklch(0.669 0.181 304.3)
Closest name: Lavender (#b56edc)Relative luminance 0.2737

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2ed73

#7375ed · #eb73ed

#edae73 · #73edae

Split-complementary

Open in tool →

#edeb73 · #75ed73

#ed7375 · #b2ed73 · #73edeb

Contrast

#ae73ed as textRatioAAAA largeAAAFix
Aaon white
3.24:1failpassfail
  • AA: use #994fe8 as the text (4.53:1)
  • AAA: use #771cd9 as the text (7.11:1)
  • AA: or shift the background to #262626 (4.67:1)
Aaon black
6.47:1passpassfail
  • AAA: use #b37cee as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae73ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae73ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae73ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae73ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae73ed-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md