Color

#771cd9

#771cd9
hex#771cd9
rgbrgb(119, 28, 217)
hslhsl(269, 77%, 48%)
oklchoklch(0.493 0.25 297.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0976

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ed91c

#1c1fd9 · #d61cd9

#d9771c · #1cd977

Split-complementary

Open in tool →

#d9d61c · #1fd91c

#d91c1f · #7ed91c · #1cd9d6

Contrast

#771cd9 as textRatioAAAA largeAAAFix
Aaon white
7.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #994fe8 as the text (4.64:1)
  • AAA: use #b37cee as the text (7.03:1)
  • AA: or shift the background to #cfcfcf (4.57:1)
  • AAA: or shift the background to #ffffff (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771cd9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#771cd9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771cd9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771cd9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771cd9-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md