Color

#ada694

#ada694
hex#ada694
rgbrgb(173, 166, 148)
hslhsl(43, 13%, 63%)
oklchoklch(0.726 0.027 89.3)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3829

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#949bad

#ad9a94 · #a8ad94

#94ada6 · #a694ad

Split-complementary

Open in tool →

#94a8ad · #9a94ad

#94ad9a · #949bad · #ad94a8

Contrast

#ada694 as textRatioAAAA largeAAAFix
Aaon white
2.43:1failfailfail
  • AA: use #7c745f as the text (4.65:1)
  • AAA: use #5c5647 as the text (7.3:1)
  • AA: or shift the background to #3b3b3b (4.62:1)
  • AAA: or shift the background to #1c1c1c (7.03:1)
Aaon black
8.66:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada694 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada694 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada694
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada694 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada694-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md