Color

#949bad

#949bad
hex#949bad
rgbrgb(148, 155, 173)
hslhsl(223, 13%, 63%)
oklchoklch(0.69 0.028 268.7)
Closest name: Dusky Mood (#979ba8)Relative luminance 0.3276

Colors that go with #949bad

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #949bad

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ada694

#94a8ad · #9a94ad

#ad949b · #9bad94

Split-complementary

Open in tool →

#ad9a94 · #a8ad94

#ad94a8 · #ada694 · #94ad9a

Contrast

#949bad as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #6d768d as the text (4.54:1)
  • AAA: use #505768 as the text (7.23:1)
  • AA: or shift the background to #333333 (4.54:1)
  • AAA: or shift the background to #0a0a0a (7.12:1)
Aaon black
7.55:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949bad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #949bad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949bad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949bad-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md