Color

#ad94a3

#ad94a3
hex#ad94a3
rgbrgb(173, 148, 163)
hslhsl(324, 13%, 63%)
oklchoklch(0.694 0.036 341.4)
Closest name: Classy Mauve (#bb99aa)Relative luminance 0.3271

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94ad9e

#aa94ad · #ad9497

#a3ad94 · #94a3ad

Split-complementary

Open in tool →

#97ad94 · #94adaa

#adaa94 · #94ad9e · #9497ad

Contrast

#ad94a3 as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #8d6d80 as the text (4.53:1)
  • AAA: use #68505e as the text (7.25:1)
  • AA: or shift the background to #333333 (4.54:1)
  • AAA: or shift the background to #0a0a0a (7.11:1)
Aaon black
7.54:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad94a3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad94a3 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad94a3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad94a3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad94a3-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md